Kimberly Ellenie, an NYC-based photographer, needed a visual branding identity that reflects her style and unifies her diverse work. Centered on a beige palette, the branding tells her artistic story with a neutral, classy foundation. The minimalist design, using cursive and sans-serif fonts for balance, allows her photographs to take center stage.
The branding design for this brand was thoughtfully crafted to reflect the photographer's vision of delivering elegant and tasteful professional photos. The logo draws inspiration from various camera components, combining sleek lines and shapes to embody both sophistication and functionality. The color palette features soft tones of beige, brown, and peach, evoking a sense of warmth and approachability while maintaining an air of refinement. To add depth and contrast, accents of black and white are integrated into the design, highlighting the brand's sentiments of timelessness and clarity in photography. Overall, this branding not only captures the essence of the photographer's artistic style but also resonates with clients seeking a high-quality, elegant experience.
Icons from Flaticon
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