Blue Buffalo is a well-established and trusted brand in the pet food and treat industry, with a commitment to high-quality, nutritious products. For this project, I developed a new line of dog treats with a focus on promoting overall wellness and delivering various health benefits for dogs. The goal was to create a product that not only supports a dog's well-being but also adds an element of fun and enjoyment to their treat time. By incorporating natural ingredients and aligning with Blue Buffalo’s brand values, this new line, which features fruit flavors, as not many treats do, ensures that dogs get a healthy, delicious snack while reinforcing the bond between pet and owner through a rewarding experience.
For the design, I chose to use vibrant, eye-catching colors to evoke the freshness and excitement of the fruit combinations featured in the treats. The bright hues were carefully selected to visually represent the natural, flavorful ingredients, creating a playful and appetizing appeal. The main fruit flavors in this line are unique, health-focused blends, such as pumpkin and apple, coconut and blueberry, and mango and banana. Each flavor combination not only offers a delicious taste but also delivers key nutritional benefits, and the bold, colorful packaging reflects the lively and wholesome nature of the product. This design approach aims to attract both pet owners and their dogs, reinforcing the idea that these treats are as fun as they are nutritious.
